Thursday 11 November 2010

The Invisible Woman of the Tower 42+1/2

http://vimeo.com/15235156

This film narrates an architectural project awarded with Distinction in the M Arch Architectural Design, Advanced Virtual And Technological Architectural Research, Bartlett School of Architecture, University College London. 2010

The project is an extreme détournement of the tyranny of late-capitalist office work from a gender perspective by means of an illustrated narrative consisting of a set of psycho-geographical spaces based on an exercise in escapism.

The spatial proposal stems from the character's literal interpretation of a metaphorical invisible woman of Tower 42, who inhabits and transforms the office following her desires abstracted into needs.

The spatial production follows a particular logic, whereby a rejection of the discriminatory stereotype of womanhood engenders a rejection of the commodification of the working woman's material world.

This translation provides a de-sanctification of the workspace and a de-commodification of the objects of consumption that create and fill the office, as a new personal construction of herself and the world.

DINING SANCTUARY


At the end of the day, the lifeless workstations of the open-plan office conjure up visions of graves in a cemetery. Under this atmosphere, Nora imagines the invisible woman in her particular dining desk. The extremely customized workstation provides a sanctuary for the ritual of eating, critiquing the unhygienic practice of having lunch at one's desk. The sanctification and ceremony of everydayness where the need for eating is abstracted into the desire for feeding and self-care is presented as a ceremonial space.

She takes up the strips of carpet, turns the desk upside down and encloses the workstation by piling many surrounding objects around it such as computer screen housings, printers, mice, fax/telephones and desktops, along with realms of paper and other office supplies. The sanctuary takes inspiration from a repair workshop where the invisible woman takes apart the electrical appliances, creating artefacts which she uses to heat up her food and drinks.

The nature of this space criticizes the conventional conception between interior and exterior in the current architectural production whereby the interior space, the open-plan office, is here an external space of the dining sanctuary. The protected space for office productivity is seen here as a violent jungle from which it is necessary to protect oneself.

The dining sanctuary establishes a spatial link between many of the other dream spaces of the project, articulating many constructions of the narrative, such as the transitional space where the invisible woman makes her ritual for drinking its “placebo” before climbing to the false ceiling flight simulator.

ARCADIAN RECEPTION


The Arcadian Garden is a transformation of the Reception Hall of the office into an office-objects-made Arcadia that blurs the boundaries between the natural and the artificial, leaving the viewer to wonder what is read as natural and why.

The nature of the critique focuses on the plastic plants and posters of the natural landscape that can be found in many office reception halls. This is an attempt to "naturalize" the office, making it look like a nice, comfortable and healthy place that even though it is still an atmosphere filled with mechanical air and electric light .

The invisible woman, taking from a mixture of different traditional Japanese gardens, transforms the reception area following her desire to create a place to practice contemplation and meditation because of her wish for an open air, country-side atmosphere. Post-its become grass and change their colour according to the year seasons. Keys of computer keyboards create a path that goes to the bridge over the drawer-made pond where she also grows some rice plants. The table-lights+toilet-rolls tree in the forefront completes the composition.

VENDING LABORATORY


One of the worst aspects and most difficult thing to avoid when inside the office is eating vending machine food. She goes from one to another, over and over again, hoping to find something healthier.
Assailed by feelings of deep rejection, she starts making unfair comparisons between the office vending machine food and the “molecular cuisine” served at high-class restaurants.

Nora imagines the invisible woman applying her need for cooking and taking part in all the details of what she eats, this becomes a desire to change the composition of the food and drinks. An empty vending machine is transformed into a laboratory where the invisible woman can transform the properties of water into a set of magic elixirs by means of alchemy.

Using the vending machine springs - built of an office tray and a water circuit - the most infected pieces of office kit, the keyboards, are cultivated to increase the amount of bacteria. She uses scientific methods of chemistry under the principles of alchemy to distill germs into bottles of green tea that the invisible woman generates as a psychoactive placebo.

FORENSIC LAUNDRY


The ladies' toilet: a place for intimacy, a shelter from a very bad day, for crying and to not be seen. It is the same place where many times Nora, as well as her female colleagues, has had to wash up a spot from her blouse. This space is transformed into a laundry that the invisible woman uses to wash her clothes up.

This is not a conventional laundry, the invisible woman as any criminal forensic scientist would, tries to remove any fingerprints of her past. She uses the act of washing as a way to remove the discriminatory stereotype of womanhood. It is a rejection of the traditional myth of the Eternal Feminine, the object of male fantasy, the middle-class myth of love and marriage, as the dominant image of femininity which rules our culture and to which most women aspire.

The forensic laundry is created by repetition, a frozen and over-lapped sequence. By blow drying one garment after another the invisible woman generates a space where the same object and task are duplicated with each new wash. The toilet seat becomes the washboard, the wash hand basins to rinse the soap off, the hidden pipes are revealed, structuring the space and, at the same time, helping her wring out the clothes. Finally the hand dryers finish off the operation of evidence removal which is hidden in the soap foam.

FLIGHT SIMULATOR


Alone and frustrated in her isolated workstation, Nora looks above her head where an air-conditioning supplier is located. To literally vent her frustration, she thinks of "overhauling" the air conditioning system. She starts imagining how the invisible woman - following her need for sport abstracted into her desire for flying - creates an artefact for practising aeronautics. Using one of the oldest human dreams, flight, this space is created through the will of the character, as both a woman discriminated against and an employee of late capitalism, to escape from routine.

The invisible woman creates a flying simulator in the false ceiling. She moves the air conditioning grilles and tubes so as to aim the air and noise in one direction while an office chair seat, a fire hose, some pipes and a stack of filing drawers enable her to be suspended while looking at the city, projected on a hanging screen.

What at the beginning was a product of her frustration becomes one of the favourite psycho geographies of Nora's trip through the invisible woman. The fancy dress that the invisible woman made in the Tailor Photo room is completed by a tape-and-toilet-roll aviator's helmet that helps her avoid drawing attention to the building. The psychoactive placebo that she has drunk in the dining sanctuary takes her higher than the clouds.

OPERATION TOILET


The gents' toilet, a forbidden place for women, is the new space for body caring. The discriminatory pressure that society exerts upon the appearance of women is applied inside a particular space for males. Body care is taken to the extreme, it is not just a parlour for pampering the body but it is also a space for medical treatment and surgery, an operation toilet.
The current need for body care is abstracted into the desire for transforming the body, this goes to the extreme of surgery, affecting many more women than men. This fact is used as an opportunity to transform the invisible woman's body as a part of the new identity of Nora as a female employee.

The invisible woman recreates a body-care-transforming multifunctional space that gathers any self-deliberated body change inside the gents' toilet. The office chair and the toilet seat are assembled to provide a couch that is surrounded by a health monitoring system and an auxiliary tool table where the “real” toilet is located. This central set is surrounded by the plastic-bag curtains that enclose the shower along with the toilet-roll corner where the invisible woman can perform less risky activities such as: cutting her nails, combing her hair, hair removal and tinting, claiming that these activities are not necessarily related just to women as they are conventionally stereotyped.

VOYEUR'S SERVER ROOM


The Server room of the office is transformed into a space for surveillance and voyeurism.

The need for security inside the office is critiqued by modifying the space into one for spying instead. The servers and DVD players surround the space where a wire-covered elevated chairs with a big console allows the invisible woman to control not only what is going on in the 42 floors of Tower 42 but also in the 1/2 part where she lives.

This space is a link between both the real space of the office inside the narrative and the dream space of Nora where the invisible woman inhabits.

Here the invisible woman is a spy into the life of the office and is able to see the spaces she transforms. This encloses a paradox: Nora imagines the invisible woman and is then spying on both herself and the invisible woman, so both characters reflect each other. The invisible woman is Nora's own projection, or is Nora the own projection of the invisible woman? Is the invisible woman spying or being interrogated?

GALILEAN BEDROOM


The meeting room, a place for collective time-killing to rest from the office routine, is transformed into a bedroom. The narrative focuses on "the meeting of the meeting" where the main topic is the horoscope.

In this magic place, the invisible woman sleeps upon the stars and the solar system while interpreting and changing the signs of the universe. Her need for a deeper belief in the world is seen in her desire to control destiny. She plays with the horoscope in order to create and control her beliefs and superstitions, a topic highlighted in the long working days inside the office.

The boundaries are blurred between the science of astronomy and the beliefs of astrology, critiquing the hegemony of the scientific code of interpretation, a different code of beliefs. The invisible woman plays the role of both transformer of the universe and interpreter of its signs.

LUDOPOLY'S DRAWER


Ludopoly is presented as a board game created inside the drawer of the director's desk, the most secret part of the office. Here the invisible woman, as she is imagined by Nora, abstracts her desire for power into her need to transform the world of the Office of the Director. The role of the Director is magnified among the employees, elevated into a role close to divinity. The power is trivialized as a board game that is developed as an antithesis of Monopoly. The exercise of the invisible woman consists of creating the game and the rules, but instead of then playing the game, it is the construction of it where the real power rests!

The macro regime is reduced to the micro dimensions of the drawer and the city is constructed out of office objects. These configure a new reality where office tasks and leisure are shared, where the public and private spaces are mixed, enabling a de-sanctification of space and a new realm where:

Instead of the underground there is a Roller Coaster.
There are Bumper Buses.
The Jail of Monopoly is Tower 42.
The main landmarks are kept but transformed, such as the Haunted Gherkin, the Old Broad Mirror Maze, the Lloyd slide and the Bank of Chewing Gum.
The Office park replaces the office buildings.

TAILOR PHOTOROOM


The Photocopier room of the office is transformed into the tailor's workshop. As a way of recognizing herself, the invisible woman uses the photocopy machines to take photos of her body, through this discovering and reassessing her identity. This becomes a direct reference of self-identification during the construction of her character identity and in her journey to awareness. The desire to transform her identity follows her need of self-identification.

These photocopies are used to make the patterns that give rise to the invisible woman making one of her fancy dresses. They are realized with the help of a hand-made sewing machine, carpet strings, office scissors and staplers.

In this case, the fancy dress is the “Crazy Pilot” that she wears to improve her experience playing sports in her false-ceiling-based Flying Simulator. The fancy dress is a way of showing the individual fight for creating Nora’s own identity in an increasingly impersonal world inside the unified corporate identity of the office.

Sunday 5 September 2010

INVISIBLE WOMAN FILM

This is the final video for the Final Exam of the Master. The quality is reduced but it will be posted and linked to vimeo soon.

Tuesday 3 August 2010

CRIT- TIME-BASED PSYCHOGEOGRAPHY

This is the film or time-based psychogeography that gathers the whole narrative and kinds of realities of the project. This is the version that was shown during the crit session 28th July 2010.

The production is based on:
- 3dmax modelling and mapping
- Vray rendering in EXR format 32bit float-point
- HRMI images created with the info of Raw images of the Installations
- Composite (toxik) compositions and Cineon convertion
- After effect camera with vanishing point for images anime + chat scene
- Photoshop correction of still-images
- Camrecord for video captures
- Premiere for final composition and audio

Audio: original voice, Catherine Griffiths

Thursday 15 July 2010

Voyeur's Server Room - Installation Stage Study





A big and messy floor made out of lots of wires, some different colours of lights and a curtain made of plastic bags, allow us to study the atmosphere of the Voyeur's Server Room. The dark and half/light atmosphere reflect a sinister room that nonetheless will show magic spaces through the cluster of computer screens.

Tailor Photocopier Room


The Photocopier room of the office is here transform in a tailor workshop. The invisible woman as a way of recognize herself uses the photocopy machines to take photos of her body. This is a direct reference to the self-identification during the construction of the character (Nora) identity. These photos will be used to make some patterns that will address the invisible woman in order to make one of her fancy dresses, in this case, the Crazy Pilot dress that she will wear when making sport in her false-ceiling-based Flying Simulator.

Tailor Installation Stage Study




Tailor installation is an attempt to see which kind of relationships can articulate the different materials that will be taking part of the Tailor Photocopier Room. In this case we have studied the paper made pattern, the carpet made strings and particularly the crazy pilot helmet. In this case we do not have made a spatial atmosphere but rather a still-live that can recreate the sewing-machine table of the image.

Ludopoly Installation





Here we have some photos of the stage study of Ludopoly, the interest is pointed on the lighting and main structure of the director's drawer as a vessel for the cork-board as well as the suspending cluster of tracing papers that represents the sky.

Voyeur's Server Room



The Server room of the office is transformed into a space for surveillance and voyeurism. This stems from the desire of spying inside the office abstracted into the need of security, which is at the same time the core of the critique of this space. The servers and DVD players surround the space where a wire-covered elevated chairs with a big console allow the invisible woman to control what is going on in the 42 floor of the Tower 42 but also in that 1/2 floor where she lives.

In this case, it is also something more. This space is a link between both spaces, the real space of the office inside the narrative and the dreamspace of Nora where the invisible woman inhabits. Here the invisible woman is spying the office but she can also see the spaces she transforms. This encloses a paradox, Nora is imagining the invisible woman while spying herself and her, so here both characters, Nora and the invisible woman reflect to each other, and therefore by deduction the invisible woman is Nora's own projection, or is Nora the own projection of the invisible woman?

Ludopoly



Ludopoly presents a scenario that stems from the drawer of the director's desk, the most secret part of the office.
Here the invisible woman, as she is imagined by Nora Farrow, follows her desire for change the City, abstracted into her needs of power. For this propouse she is going to transform the Office of the Director. The role of the Director has a magic and over-considered power among the rumours that flow in the office. The power is trivialized as a game, a board game in this case, that is developed as an antithesis of Monopoly board game.

The scopic regime is reduce to the drawer dimensions and the city is represented by office objects that configure a new reality where office tasks and leisure are shared, where the public and private spaces are also mixed, in a new realm where:

- Instead of underground we have an Roller Coaster Overground
- There are Pumper Buses
- The Jail of Monopoly is the Tower 42
- The main landmarks are kept but transformed, such as the Haunted Gherkin, the Old Broad Mirror Maze Building, the Lloyd slide and the Bank of Chewing Gum.

The exersice of the invisible woman consists of creating the game istead of playing it, there can be found the real power!

Arcadian Reception - Last Version


Here is the last version of the Arcadian Garden, in which the whole space has been highly studied, developed and detailed.

Arcadian Reception / Installation Stage Study





Here we put some of the photographs that were made from an instalation in order to study the Arcadian Garden

Arcadian Reception


The Arcadian Garden is a transformation of the Reception Hall of the office into an office object made Arcadia that try to blur the boundaries between the natural and the artificial, making us to wonder what we read as natural and why.
The nature of the critique focuses on the plastic plants and posters of natural landscape that we can find any many office reception halls. This attempt to "naturalized" the office reception, to try to make it looks like a nice, comfortable and healthy atmosphere.

The invisible woman, based on the blueprint of a traditional Japanese garden, transform the reception following her desire of a place to contemplation and meditation abstracted into her need of a open air and country side atmosphere. Here post it are grass and change their colour according to the year season. Keys of computer keyboards create a path that goes to the bridge that cover the drawer-made pond where she also grows some plants of rice.

Installation 1-Details





Here we show the main detail of the installation, this is, some of the images that really are useful to extract the pixels that can create the maps, lighting, atmosphere and objects details.

Installation 1


The first installation that was created looked for exploring the possibilities of this media to enrich and study deeper the kind of spaced that had been previously created by 3D software and collage.

This first attempt mixes different kind of objects out of which the 3d images had been previously created. In this case:

- Floor: Desk platform made of papers, and a post-it covered office supplies landscape, borrowed from the Arcadian Garden
- Left Side wall: Toilet rolls from the Operation Toilet
- Right Side wall: Wires and sockets fro the Voyeur-s Server Room
- Background wall: A paper cluster creating a curtain extracted from the Tailor Photocopiers Room
- Ceiling: It is made out suspended CD-s from the Voyeur-s Server Room


AS a first conclusion, the whole process has been very useful for studying the spaces:

- Construct it develop the ways that they can be assembled and also points some limitations that can be overcome in the virtual space
- The process of lighting is basic and add plenty of new possibilities that after will be applied in the computer
- The digital photographs provide a very precise palette of pixels to crete maps, textures, light atmospheres, objects details and new points of view for the prespective.

Process: Pixelmatographic Construction

In this paper that you can read by following the link below, it is explained the method that I have developed in order to generate the spatial scenarios that this project describe.

The Pixel refers to the digital information translated into image that is both directly produce in the computer through 2D image editors and 3D model+maps+light software, as well as taking digital photographs of actual objects and spaces that allow me to understand deeper the way my spaces work, and specially the lighting and mapping that will be later used to create the final result in the computer.

Sunday 27 June 2010

THE VOUYER'S SERVER ROOM

The service room of the office, which also allocates some of the local computer servers , is transformed into a room for surveillance, a way of entertainment based on an exercise of voyeurism. This way, the invisible woman can see and know the invisible things that are happening everyday in the office.
In these room, the different kind of realities are gathered, so the invisible woman, in her fictitious space inside the narrative is surveying the actual office, the real office in the narrative, but the invisible woman is Nora's own projection, and as such, Nora is survelling and spying what is happening in the real office through the alternative reality that she has created. Therefore it is a self-referential paradox of the narrative.

This point of meeting between the different layers of the narrative, the characters and the spaces is used to show and tell the narrative by means of a short film that recreates the narrative. In this case the psycho-geography becomes a time-based psycho-geography, but this is a false time inside the narrative.

The video that is showed in one of the different tests that we are working on, it has to be said that it is just an example, and in any case the final film that supports the images.


New Spaces in The Office



Due to the nature of the on-going process of the imagery that correspond with this project, we will present the new set of images that the invisible woman inhabits.

The first set of images is based on the spaces that were described and presented as the result of the second term crit. That first set of 5 images will be re-develop to the current narrative although it gathers the same principles that we will use to develop the new set. The two sets of images is made of 10 images. This number just corresponds with the main spaces that we have distinguished in the office realm, just taking into account those rooms that are part of the open plan office.

The first set of images is made of:

VENDING LABORATORY KITCHENETTE
THE FALSE CEILING FLYING SIMULATOR
THE DINING SANCTUARY DESK
THE OPERATION TOILET
THE FORENSIC LAUNDRY

The description of these images can be read in the letters that correspond with the second term crit results. These description, will be re-made taking into account the new develop of our current and final narrative.

The Second set of Images is made of:

TAILOR PHOTOCOPY WORKSHOP
THE RECEPTION ARCADIAN GARDEN
THE GALILEAN BEDROOM
WOMOPOLY ROOM
THE VOYEUR'S SERVER ROOM = Image/Film

The Project Report



http://issuu.com/anaxagoras/docs/final_report

The Invisible Woman of the Tower 42+1/2



http://issuu.com/anaxagoras/docs/narrative

The narrative: The process of construction

This architectural project has been struggling a whole year with the different narratives that could address the main intellectual ideas of a critique of the late-capitalism office space.

The narratives started with the second term "Letter to my imprisoned father" in which Nora escaped from the tyranny of her pushing father as a way of looking for herself and decide what her future could be. This way she lives in secret in the office while re-assesses different occupations while she fulfils her needs in the different parts of the office. The project was presented by the letter she sent to her imprisoned father, that we codified as spatial drawing that reflect her imaginary activities.

From this point, in order to achieve a more believable narrative and also as a way to establish a clear relationship between the story telling and the nature of the main critic of the project to the office space, the narrative has been develop in a new direction. After four new different versions, here is the last and definitive plot summarised:

- It focuses in Nora as a new employee in the office
- She is physically isolated in workstation beside the old archive
- A rumour that she got the job due to her father connection isolates her socially in the office
- She find a box that correspond with someone she decided to call Margaret in which she find some books, magazines and photocopies of someone interested in feminism.
- She used it to reassess gender policies in the office
- She realised that she is a commodity, not just as employee but also as a woman
- Margaret's notes talk metaphorically about an invisible woman who lives in the office
- Nora uses Margaret's notes to imagine as scenario where both, the invisible woman and her office material world are removed of the features that made them to be an object of consumption
- Her exercise of escapism is not time-killing but the means to an end, her own awareness as a female employee in the contemporary office
- The project in that moment instead of text starts to be constructed by the scenarios and parts of the office that she imagine and travel in her imagination.
- The space of the office is transformed as a reflection of the activities that the invisible woman, Nora's own projection, does to fulfil her desires abstracted into her needs.

The system of objects: Commodities



The project focuses on manufactured products that create and fill the space. Taking into account that we consider objects as the elements responsible for creating and completing the spatial environment that we will propose, it is very important to establish an understanding of the system of objects.

In this sense, objects, are not just manufactured products. They are acting as commodities inside the consumer society. For, our critique of the late capitalist society shifts dominance from production, to consumption, and to its media apparatus which fosters the commodification of both persons and objects, the core of our conceptual framework.

The objectification of material goods and persons, coming from the traditional definition of a commodity – a physical or intellectual substance which is interchangeable by means of an established equivalence (Marx, 1867) – has evolved into the current concept of the object of consumption (Baudrillard, 1981). In the consumer culture, the economic structure has reached the level of a superstructure, an ideology: “it is not simply the sanctification of the object but the sanctification of the system, commodity as system, the more the system is systematized the more the fetishist fascination is reinforced” (Baudrillard, 1981:92). This ideology of consumption determines the social status (collectivity) and self-definition (individuality) of the consumer. It's not just that accumulating objects confers membership of society, but also that “choices, organization and practice are a scaffolding for a global structure of the environment and active structure of behaviour” (Ibid:35).

So our aim will be to implement a decommodification that takes place in a context where use is priority to property, there is no market, nor are there any social discriminants; consequently these objects of consumption are stripped of their:

brand, or social status indicator,
price, not having a market value or an exchange (barter) value equivalent to a sum of money
proper function as a universal idealization of tools that fulfil an objective task, the functional simulacrum.

This subversion of the value system turns every object of consumption into a nude form made from various materials that allow the invisible woman to re-construct an alternative reality, wherein both she and the office environment are liberated from their status, price and proper function.

Gender Policies inside the Contemporary Office


To assess the Gender policies we have made a trip from the last 40 years of the feminist movement. we start analysing Germaine Greer's The Female Eunuch. After it we link her conclusions with the current Gender Policies that officially garantee complete equality but thet at the end of the day there are, nowadays, still many unofficial forms of discriminations.

Germaine Greer's Female Eunuch, is a contribution to “the dialogue between the wondering woman and the world” (Greer, 1970:11), that we will uses to identify the stereotypic woman in the current the consumer society. In the 1970's Greer identified the traditional myth of the Eternal Feminine, the object of male fantasy, the middle-class myth of love and marriage, as “the dominant image of femininity which rules our culture and to which most women aspire” (Greer,1970:15)

Taking this point, we translate it to the current situation, in which, as Greer denounced 40 years ago, women go on suffering discrimination, although in new an unofficial ways.

The project unmasks the principal forms of unofficial gender discrimination in the office:
The difference between women and men as free individuals, in a society where women, while holding down their jobs, also shoulder social responsibilities such as taking care of the family, the children, the elderly and the sick, while men in general do not.
The differential between the sexes with regard to salary levels and selection for promotion, as reflected in the proportion of senior executives of each sex.
Sexual harassment, sexist jokes and bullying, as well as offensive conduct towards women who rise to high positions and become the target of sexist language (bitch, spinster, whore...)
Female dress codes and aesthetic patterns shaped by a stereotyped view of women as sex objects that translates into skimpy, tight-fitting clothes, and high heels that constrict the body's freedom of movement, as well as the greater social pressure exerted on women than on men to take care of their appearance.

Inside The Office: References








The research of the current situation of employees inside the office has been basic to reach our main critique of the office space. The research has focused on those films and book that describe the current life inside the office.

Among cinematographic references, we can find many current films which try to reflect the pettyness inside de office. Here we are not looking for the specific office task properly speaking but however, we try to know as deep as possible how office employees life are, apart from this tasks.

The reflection of the systemic dissatisfaction within the current office is a recurring theme in many films, such as Brasil, American Beauty, Fight Club, Network, 9 to 5, ... and, especially, Office Space.

Each of these examples have been interesting because it has allowed us to construct different part of the narrative that we will used top address the architectural proposal.

From Office Space, we can extract the everydayness of the office, the rumours, the routine and the annoying parts of sharing an open-plan office full of individual cubicles.

From Brasil, instead, we focus on the exercise of escapism, that allows the character to satisfy his empty and stupid life inside the dystopian burocratic society in which he lives.

In the literary genre, two contemporary novels describe in detail the current office realm: Joshua Ferris' Then We Came to the End (2007) and Ed Park's Personal Days (2008). They show how office employees spend their day at work – in a world geared towards competition rather than co-operation, otherness rather than equality, and guarantees instead of trust (Marx,1867). As Ferris' novel exposes, contemporary office workers have to cope with jealousy and dread, petty hatred, exhaustion, and the questioning of personal values and the meaning of work: a depiction of the office as the spiritual focus and centre of our age of complacent prosperity.

Economics and Utopia



In this chapter we focus on political economy as a way of providing a new social and political realm. Our project is not an economical proposal but we start claiming that economy definied hardly our lives and if we do not control the economic system it controls us instead.

The socialist tradition here stems mainly in Marx analysis of the capital and in its possible abolition to reach an unavoidable end of a communist future. From this analysis we take here his concept of alienation.

Alienation, describe as the reaction that human being has when producing something that does not belong to her and therefore that she produces is an alien.Firstly, because you are also what you do, you are what you produce. If your main task is to produce an alien object,in the labour division of function of our society, then there is a lack of meaning and a lack of satisfaction.

We analyses this concept that is related to production in the factories,shifting it to the current white-collar factories, the contemporary offices and the levels of dissatisfaction that office employees suffer, as Rosse and Saturay (2004) show.

To attack the current structure we have to focus on late-capitalism, and for that we use its political opposition, this is socialism. First we will focus on production, and after in consumption. However, we do not believe not the socialist utopia neither the liberal utopia.

The Liberal utopia, has its roots in Adam Smith's natural economy. This is the natural right of humans to take the material good of the earth, own, transform them to fulfil their needs, and sell them in a market among free individual fellows. But, as Marx argues, this natural way its not natural but historic, it has been socially constructed and imposed. There is not an origin or beginning of it. This beginning, or the mith of liberalism, is expressed in Robinson Crusoe adventure.

In our proposal we use both sources, on the one hand, the socialist superstructure of a lack of individual ownership, the lack of capital and the communist production, but abstracted into a unique individual-society, so using the mith of a Robinson Crusue whose island is the office and whose material goods are manufacture products.

Here Utopia, or may be Dystopia, is not used as and end, just as a means to a very personal and particular end that no longer will bring any universal salvation, but just a personal awareness of our character.

Constant's New-Babylon Review




First,from the manifesto: New Babylon: Outline of a Culture 1965, we want to highlight the three key points of the social model it deploys:

Automation: of all useful, repetitive activities frees, at the mass level, an energy that can henceforth be directed towards other activities
Collective ownership of the land: and the means of production, and rationalization of the production of consumer goods, facilitates the transformation of this energy into creative activity
With productive work disappearing, collective timekeeping has no more raison d'etre; the masses will, on the other hand, have a considerable amount of free time.

In 1980, when the project was abandoned Constant says that all the key question that made sense to New Babylon are not present in 1980: enormous energy is being withdrawn from the labor process and it finds no other outlet than in aggression prompted by dissatisfaction. The possibilities that allow a project such as New Babylon have disappeared, the prospect of social revolution are obscured by nuclear fear, the idea of collective creativity is no believeable nowadays.

Taking into account the reason that made Constant not to continue with his project, we try to re-assess its relevance in a contemporary architectural context.The Utopian collectivity describe by Constant in his two decade project is very evocative for a new scenario inside the office. The assessment of New Babylon stems from a contemporary approach that reject and re-propose:


- The goal for history, the believe that history has an unavoidable end does not correspond with the current post-modern approach, so this dialectic approach that Marxism took from Hegel is used by rejecting the so-call end of history.

-According to this we look for Utopia as a means and not as and end and that has to be explicit in the project.

- The universal attempt of a world covered by a mega-structure is rejected and instead a particular structure is required. This universal attempt is also reflected in the collectivity that we are going to deliberately avoid using just an individual, a social abstraction of a world inhabited by a unique person, our character in the office

- The ambiguous and non determined life inside New Babylon should be highly defined. The infinite world inside Constant's grid is very particular and belongs to the subjective world of the character inside her office, this is, her material world.

- The superstructure, this is, the ideology that govern the space is re-used but a detournement of the current capitalist stage could be implemented as a subversive attitude to criticise its monopoly.

- The New-Babylonian sector could be implement just in the specific economic sector in which my project is based, the financial capitalism in the City of London

Conclusions and Blueprint

The main critiques:

- Re-assess and judge the project
- The relevance of story-telling in my spatial proposal
- The fundamental intellectual idea
- The relevance of the site, the scenario..could it work anywhere? does it matter?
- Alternative reality atmosphere definitions: sinister, magical, positive, dark...
- Gender policies in the contemporary office
- The character, is unbelievable and to some extend unnecessary. The narrative needs a detournemental force. The relevance of the story-telling has to be clear.
- The space that is depicted correspond to a content that is expressed in the narrative, and it would be much more interesting if the depiction also constructs the content and viceversa.
- The images do not express any emotion, but my narrative talks about that.
The new scenario that allows her to travel a new office configuration, has to be clearly describe in the nature of a critique, e.i. New- Babylonian, Robinson Crusoe,
- Instead of letters that I illustrate, the character could be imagining its episode.

New research:

- Socialist utopias: Specially New-Babylon, which Interiors are very evocative
- Economics and Utopia
- Gender policies in the office and unofficial forms of discrimination
- System of Objects and Object as commodities
- Office life research through films and literature
- Escapism and Time-killing practices, as an opportunity to create a new scenario
- Detornement and Phycho-geographical depiction as an innovative assembly of existing manufacture products, tools and brands

Monday 29 March 2010

Report Draft

INTRO
The project explores the dynamic transformation and translation of a very well-established architectural product – the office – into a new set of spaces that fluctuate between different kinds of reality, by means of a narrative. It is an attempt to take the dynamic construction of an identity in a multicultural society and collide it with a rigidly institutionalised architectural typology. The subjectiveness that the narrative addresses confronts the objectiveness of a standard office space by means of a reconsideration of the use of things – such as manufactured products within a system of components – that are re-purposed and re-assembled to provide an opportunity to develop a hybrid spatial response.

NARRATIVE
The narrative is the device that addresses the parameters of interpretation, transformation and generation of an office located in Tower 42 of the City of London (Images Set 1). The plot is driven by a non-linear structure consisting of a series of letters that Nora, a 19-year-old Basque girl, sends to her imprisoned father while she lives in secret in an empty office that became vacant during the economic downturn.

Following a strictly disciplined upbringing, Nora is forced by her authoritarian father to study at a Business School in Oxford. Nora detests Business Studies, although she hasn't decided what she does want to study. In June, just after she arrives in Oxford for a pre-seasonal course, her father is accused of committing a massive fraud by selling worthless shares, and is in prison awaiting trial in September.

Unexpectedly released from her father's iron control, she runs away from Oxford to London in a bid to change the course of her life. On her arrival in London she lands a temporary job cleaning an office in Tower 42. After finishing her 3-day stint, not knowing a soul in London and afraid she might be found out, she decides to live in secret in the same office for a while. She hatches a plan: she'll stay securely locked in while she creates a series of letters to her father to convince him that life holds a different future for her.
She becomes a night owl, sleeping during the working day (on the reception area sofa) so as not to arouse suspicion. She eats from the vending machines and uses the ladies' and gent's toilets as her bathroom and laundry room respectively. Thus she allows herself to fall under the powerful influence of "office worker etiquette" in order to find strong arguments against becoming an office worker, while trying out alternative 'occupations' in order to decide her future. The letters are signed by her but, to avoid giving herself away, she puts no return address. As a text in images equivalent to a message in words (Bloomer,1993), the letters are encoded 3D collages, in which Nora describes her mood and activities by portraying the space she occupies, transforming and recreating it with a touch of critic and magic while she tries out potential careers one by one.
(to see the unabridged Narrative and the first 5 letters-in-images visit www.oyarbideproject.blogspot.com/...)

CRITIQUE
As a critique of standard office architecture the project operates on different levels. It focuses on the open-plan high-rise office buildings of Western metropoleis (Images Set 2), particularly London . High-rise office buildings dominate contemporary big cities and are “emblematic of the current post-industrial era" (van Meel,2000:9), accommodating "more than half the working population in the Western world" (Oseland and Bartlett, 1999:3). However, they do not match the personal, multicultural and fragmented framework of so-called post-modernist culture (Jameson,1991 ). Even though capitalism has evolved, office buildings – especially in the UK and USA from the mid-20th century onwards – have undergone hardly any important changes (van Meel, 2000:57-74).
Actually, the current standard UK office is a product that was mainly defined in the American cities of the 1940s, following the doctrines of the modern movement, particularly the Miesian "universal box" (van Meel, 2000:29). Nowadays, "the assumption that the requirements for (office) space are identical anywhere” (Ian Pollard, 1993, cited in Van Meel, 2000) is still present, labelling the office space as the main representative of the objectivity of the modern movement in the current architectural context.
The office space is essentially designed by developers and corporations as a sign of power, outwardly, and as a tool of control inwardly (Foucault, 1978) where there is no place for office users' opinions (Oseland and Bartlett, 1999:67-93). Consequently, its fixed, impersonal and repetitive character is a reflection of the demands of productivity dictated by market logic.

The project analyses and criticizes the activities – apart from office duties properly speaking – that office workers perform every day, such as unhealthy vending-machine eating habits, the unhygienic practice of dining at the desk, the lack of areas in which to rest following prolonged exposure to computer screen radiation and too many hours spent in artificial light and air, surrounded by a rigid environment demanding adherence to a dress code etc.
Aware of the role of architecture as a follower of social demands, this project sets out to define a new spatial configuration based on recycled office architecture.

CONCEPTUAL FRAMEWORK
The project is developed through two narrative processes: “interpretative – of the structure, plot, characters and voice of the space; and generative, through the opportunities the text offers of materialising the space”. The narrative and the space are in a continuous process of exchange as an "articulation of interactive relation between the text and the design" (Allen, Borden, O'Hare and Spiller, 2000:148-149). In a contemporary context where the hegemony of meta-narratives has been replaced by a myriad micro-narratives (Lyotard,1987:26-31), human needs, experiences, behaviour, aspirations and worries are reflected by storytelling as a device for inspiring, steering and achieving subjective architectural responses. In this sense, the project has drawn its inspiration from certain projects that have been created using narrative as the device that structures them. Examples of such narratives are Dreaming of Flight, by T. Wigfall; Bankrupts' Institute, by B. Clement, based on Hogarth's series of paintings A Rake's Progress; and CJ Lim's Virtually Venice. (Allen, Borden, O'Hare and Spiller, 2000)
The narrative holds within it different levels of reality, reflecting actual spaces (Tower 42) as well as creating both real and fictitious spaces inside the narrative, like Doctorow's Ragtime shows (Jameson, 1991, 24-25). Thus architecture fluctuates between "the actual and the fiction, the speculation and the realization" (Clear, 2010).
Considering that architecture is a discourse about space (Bloomer,1993), space itself becomes the subject of the narrative instead of time, as in Perec's "Life: a user's manual". A series of letters, undated and therefore in no particular order – and consequently without a beginning or an end – based on John Berger's "From A to X", reveal space as a reflection of Nora's circumstances. These letters-in-images, as a hybrid tactic, express the reaction against the dominance of visual imagery and written language in Western architecture, questioning the neutrality of both as the proper correspondence of the act of seeing and speaking (Bloomer,1993)
To avoid linear development of the narrative, the order of the series of letters is left to the personal understanding of the reader who, as Nora's imprisoned father, has to unravel her circumstances by studying the spaces reflected in the letters. In this metaphor the reader is a prisoner of cultural conventions who is challenged to throw off the chains of linear thinking and grasp the ambiguous whole.

PRODUCTION METHODOLOGY
The production methodology consists of a confrontation between the dynamic construction of the character in the narrative and the rigid structure of the office space, for the purpose of allowing her to perform her activities. This collision generates the displacement of fragments (Bloomer, 1993), thus establishing a catalogue of manufactured products that play a role in configuring the office space, from miscellaneous to furniture and from office duties material to M&E (Nicholson, 1990 ). The catalogue, made up of the most standard and/or cheapest manufactured products offered by UK office suppliers (online), classifies them by their features and properties instead of by their (supposedly) 'proper' functions. These products are appropriated by simulation rather than mimesis, as a way of exchanging them for one another (Virilio, 2000 in Hermitage's interview); highlighting their legitimacy as components of our current world (Baudrillard,1983); blurring the dualism between the artificial and the natural (Images Set 3); and defining the visual simulation of architecture as an artistic status in its own right (Images Set 4) (Thomas Hänsly, 2008, cited in Gleiniger and Vrachliotis).
The strategy of reassembly is based on the concept of Design by use(Brandes, Stich and Wender,2009). The project attacks the idea of a proper, and privileged, function of objects. Here things are "not considered isolated artefacts but become involved in ongoing practices". Instead of the "recalcitrant prototype", we consider a 'system function' of things (Ben Preston, 2006, Costal and Dreier).
The character combines, in one and the same person, three of the analytically-distinct roles in the theory of objects – 'Designer', 'Maker' and 'User' – thus inverting the traditional process that each object has followed from concept to product. (Ben Preston, 2006, Costal and Dreier). Design by use starts with NID (non-intentional design), whereby an object with some particular features provisionally fulfills a purpose other than the one it was designed for (Images Set 5). This spontaneous re-purposing fosters a different use for existing products, thus giving way to intentional re-design (Images Set 6). Thereby manufactured products as ready-made objects are "borrowed, adopted and recycled"(wikipedia, appropriation in visual arts) from the office space and re-used to reconfigure the space, which is “made from parts found or stolen, appropriated, plagiarized ... manipulated so as to join readily to their neighbours. It concerns neighbours and spatial relations, not sequences of events and causes and effects” (Bloomer,1993)
This Design by use strategy, where a function may be fulfilled by many different objects and an object may perform many different tasks, can be found in the practice of Bricolage or DIY (Randy.J.Hunt,2002)– “making creative use of whatever material may be to hand, regardless of its original purpose” (Wikipedia, Bricolage) . These tactics follow in the footsteps of design groups such as “Superstudio”, “Archizoom”, “Alquimia” (Brandes, Stich and Wender, 2009:53-102) (Images Set 7)
The spatial configuration is completed by this particular kind of appropriation that operates always in the context of the office, although it mixes areas for different activities in a translation from a place to a space. This translation consists of a change in the integrity of the original place-based spatial system, whereby “elements are distributed in relationship of coexistence...excluding the possibility of two things being in the same location". Then the monotonous repetitiveness of office places and tasks is translated into the particular repetitiveness of being designed-by-use, whereby products are progressively tested and checked as a means of generating a space, a “practised place”, one that takes into account vectors of direction and location of things over time (Certeau, 1984:117)


CONCLUSION
The project is a proposal for a more dynamic and personal type of architecture, using narrative as a vehicle to inject personal experiences into a rigidly-institutionalized architectural production of office space. The reassembly of components stems from a collision between standard space and narratives, in an expression of a subversive attitude towards the rigid market-logic structure in which the standard office space is locked. The project attacks the established role of the designer by using the role of user to foster a design agenda for more versatile potential uses for the manufactured products that populate the space we inhabit.

I think that, as well as office typology, there are still other architectural institutions that continue the doctrine of the modern movement, or to some extend, they are its heirs. Thus, this project aspires to contribute, as an example, of how they could be attacked and collapsed, firstly as fixed typologies, and then as cultural products in order to give way to a contemporary architectural response.

Letter R – evidence-Removal laundry room - Result

Letter R – evidence-Removal laundry room - Explanation


Activity: laundering clothes
State of mind: acceptance, acquiescence - survival
Office area: gent's office toilet
Occupation: forensic scientist (evidence removal)

“...filled with a new spirit of embracing her plan, she transforms the gent's toilet into her laundry room. She has few clothes to wash; but she's determined to stay there, so she not only gets her clothes clean but also removes any evidence which might arouse suspicions that the building has an illegal occupant. Whatever objects she takes from the offices around about hers during the night, she takes them to the laundry room afterwards and wipes her fingerprints off them. The laundry room is created by repetition: by blow drying one garment after another she generates the space where the same object and task are duplicated with each new wash. The toilet seat is used as a washboard, the wash-hand basins to rinse the soap off; the pipes help her to wring the clothes out, and finally the hand dryers finish off the operation...”